I was commissioned to produce three separate videos that would explain and promote the client’s solution as a whole, while also highlighting key features of their SaaS product. These videos were intended for use on the client’s website and social media channels. The goal was to generate initial interest and encourage potential users to explore the product further.

The idea was to take the client’s challenge, complex processes or concepts that were difficult to explain, and present them through story-driven explainer videos. My responsibilities included planning and storyboarding the animations, sourcing music and a voice-over artist, creating vector graphics, animating the content, and composing everything in After Effects.